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TurdWords and TurdTechniques used by shady listers.
(Hereto after referred to as "TurdListers")
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Catch and Hype words\phrases
Many of us see it, but it has become so commonplace that many are no more aware of it than they are than the fact they have on underwear (or don't) at any given moment throughout the day.
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Catch or Hype words and phrases along with sometimes even outlandish claims are the most common form of Technique in use. Here's an example (highlighted to illustrate):
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Listing Title: Ibanez-Aria-Gibson turd guitar
Subtitle: Rare one of a kind custom made, gotta see!
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Description:
Exquisite VERY RARE LAWSUIT Turd guitar, Custom Made by Aria in the Ibanez Factory! I have never seen another like it before. Just try and find one of these SUPER RARE HARD TO FIND LIMITED HAND MADE Turd guitars. I've seen one just like it go for  $1,000,000 just a couple of months ago! This model was made just like one made for Louis Armstrong, Frank Sinatra, and Pete Fountain. It's 99% original except for the tuners, pickups, bridge, nut, knobs, pots, cavity covers, and finish!
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Well, you get the picture anyway. My example is aimed primarily at Japanese Guitar listings, but it's everywhere, and spreading like a virus (or one of those damn chain letter e-mails people are forever-and-a-day forwarding). Anyone doing their homework will soon find out that Aria and Ibanez were produced and distributed by two entirely different manufacturers and distributors. I'm not saying a guitar is not rare, but I find it rather hard to believe SO MANY are rare. Kinda demeans the word, doesn't it?
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Just think (reality check here), If every "rare" guitar claimed to be so is truly "rare" then sooner or later one is left to wonder if EVERY guitar is rare. The sheer number of more common "un-rare" makes and models would be abundant enough to give one or more of each model to every person living, right? I guess that sheds new light on the phrase "Japanese Guitar Invasion". :-)
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Misidentification through non-indentification or obfuscation (blowing smoke)
I see many claims that pickups are DiMarzio, when in fact I know otherwise simply because I know what I am looking at. Just because a pickup has all hex pole pieces DOES NOT mean it's a DiMarzio! It simply means it has all hex pole pieces, that's all. Unless the back is stamped "DiMarzio", it likely isn't. By the same token, not all chrome or nickel covered humbuckers are PAFs.
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Often TurdListers will mix fact with fiction in an effort to obfuscate the truth hoping to blur the lines between the two and lend undeserved credibility to the listing. It's true, some listers are unaware of the inaccuracy, but then again, it's their responsibilty to be accurate and leave the guesswork to professionals.
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TurdListers also rely on the fact that something may not be well documented, and if it's not, surely that means it IS "rare" or "custom". Often a little homework on the potential bidder's part will reveal the fact that Mr./Mrs./Mz. Turd has their cranium firmly inserted into their brown-eyed monster. 8-o

Keyword Spamming

TurdListers have become ever more creative in their keyword spamming techniques, although many still lack the creativity to get past the folks like myself that have come to expect it, and yes, even watch for and feebly attempt to filter it out.
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One method is to feign ignorance: "I don't know if this guitar was made by Aria, Ibanez, Gibson, Westbury, Jackson, Charvel, Guild, Gretsch, Cortez, Cort, Westone, Epiphone, Univox, Crestline, Crestwood, or Chrysler."
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Other variations include "I've played...", "I've owned...", "I've seen...", and many others. It's simply a ruse to get past listing rules and inject as many keywords as possible. Others even go so far as to spin tales, yarns, or stories peppered with the keywords.
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Another technique that's as old as the hills is hidden text:
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Below is a blotch of HIDDEN KEYWORD SPAMMING using white text on the white background so even though you are searching for something else totally unrelated their turd pops up in your search results! Don't believe me? Click and hold your left mouse button on the word "here" just below and drag the pointer to the word "there" and watch what gets highlited!
HERE--->
joe satriani, los lobos, clapton, mick mars, robert cray, lee ritenour, martin, kendrick, les paul, les paul jr., robben ford, hendrix, rhoads, garland, zakk wylde, peavey, marshall, epiphone, jeff beck, armstrong, frank marino, allman bros, derek trucks, humbucker, dimebag darrell, stevie ray vaughan, srv, van halen, gretch penguin, jaco pastorius, danny gatton, kenny wayne shepherd, johnny ramone, electro harmonix, zz top, billy gibbons, prs, guitar, barry richman, vince lewis, larry carlton, paul mccartney, johnny hiland, barney kessel, john jorgenson, larry coryell, aerosmith, joe perry, ventures, al caiola, pizzarelli, steve vai, marty stuart, yngwie malmsteen, eric johnson, ted nugent, byrdland, earl slick, jimmy page, fender, ibanez, carvin, telecaster, l5, super v, flying v, super 400, rickenbacker, hofner, 335, luthier, wes montgomery, joe pass, tal farlow, dave navarro, mike stern, grant green, led zeppelin, stones, vox, chet atkins, king, black sabbath, ozzy, dave matthews, john lennon, beatles, george harrison, benedetto, jimmy bryant, dick dale, charvel, jackson, phish, who, charlie christian, warren haynes, michael schenker, boss, chorus, distortion, ts-808, albert lee, mxr, compressor, flangers, ada, jeff healey, stray cats, steve morse, django, santana, rush, bruno, ampeg, wah, 846, clyde mccoy, gruhn, martin taylor, robert johnson, robillard, johnny a, bass, drums, lugwig, rogers, slingerland, sonor, premier, pearl, dw, elvis presley, roger mayer, purple haze, octavia, dod, billy sheehan, paul gilbert, frampton, guild, maccaferri, gypsy jazz, bloomfield, rick derringer
-->THERE
That was taken from an actual listing! Hmmm. It may be against listing rules, but it doesn't get noticed unless someone knows to look for it, sees it, and mentions it. It sure makes it a pain in the rear when you've got to sort through the turds to view the legitimate listinings your're searching for! I have one question for keyword spammers: Did you add "ImAJerk" to your keyword list?

If you find this annoying and have now learned why other junk comes up in your searches and how to spot it you can report it HERE. the more people that report it the less often it will occur, and the more accurate everyone's searches are.

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Just remember a few simple rules and you're bound to improve the odds in your favor:
If it looks like a .., chances are it is.
Wherever there's a . there's always an  involved.
(If you can't trust the listing, can you actually trust the lister?)
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